Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.
Off-Page SEO Checklist:
- Always start with keyword research, testing and selection
- Use Keywords in link anchor text
- Obtain links from high ranking publisher sites
- One-way inbound links (not link exchange or reciprocal links)
- Different keywords in your link-ads from the same site
- Gradual link building technology (no growth spikes)
- Use relevant keywords near your inbound link (contextual relevance)
- Deep linking (from multiple pages to multiple pages)
- Target a large list of keywords (5-500+)
- Link from sites with a variety of LinkRanks
- Track all active keywords and refine strategy as required
- Discontinue campaigns if ranking does not improve
- Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
Avoid common off-page SEO mistakes:
- Duplicate keywords in link avderts
- Site-wide links causing link growth spikes
- Using on-page SEOs to do the work of specialist off-page SEO's
- Placing random links without keywords near your link adverts
Do not use off-page SEO spamming tactics such as:
- Link farms (sites with 100+ outbound links per page)
- Using irrelevant keywords in your link-ads
- Garbage links
- Link churning
- Hidden inbound links
